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5 Ways Health Systems Can Prioritize the Patient Experience


Today’s consumers don’t just want personalized and seamless healthcare experiences — they demand them. A recent report, however, finds that patient experiences are declining. Now’s the time for health systems to up the ante on experiences and value-added services to increase satisfaction, boost revenue and support better outcomes.

Here are five ways to keep up with patient demands in 2024 — or risk being left behind:

1) Tap into Technology

We all want seamless technology in every facet of life, including healthcare, which is why consumer tech giants like Amazon, Apple and Google are taking notice and making waves in the healthcare industry. But they don’t have what health systems do: the infrastructure to provide great care. Use this fact to your advantage and tap into modern tools to power patient portals, easy-to-use online resources, and healthcare management solutions that enable better experiences.

2) Prioritize Convenience

Focus on convenience by streamlining processes and implementing digital tools for scheduling and communication. Patients want to engage digitally with their healthcare providers, especially when it comes to scheduling appointments and paying their bills.

3) Dig into Data

Healthcare data is rich with insights that can improve outcomes and drive operational efficiencies. By leveraging data, health systems can understand trends, forecast the future, and, ultimately, better serve patients — ideally by keeping them in your health system, avoiding fragmented care.

4) Empower Admin Team

Creating a friendly, helpful and compassionate environment not only puts patients at ease but also enhances their experience. A top-tier administrative team drives efficiencies, removes the risk of costly mistakes, and streamlines claims processing, customer service and patient management while supporting providers so they can focus on what they do best: caring for patients.

5) Explore Direct Contracting

Don’t settle for the status quo. Learn about emerging benefits strategies like direct contracting. Under this model, you eliminate the middleman insurance companies and go directly to employers to stay competitive in the ever-changing market.

When it comes to improving patient experience, if you’re not making the effort, you’re leaving money on the table. Let’s talk about how we can help you prioritize the patient experience in 2024.

Let’s Talk

Contact Brighton Health Plan Solutions

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