A Personal Touch, Award-Winning Results: BHPS Recognized for Direct Mail Campaigns

We’re excited to share that Brighton Health Plan Solutions has earned two industry awards for our customized direct mail campaigns: Gold at the 2026 MarCom Awards in the Direct Mail Campaign category and Silver at the 2026 TITAN Health Awards in the Self Promotion category.

    

Both campaigns were built around a simple idea: make it personal. Rather than sending the same, generic message to hundreds of people, we wanted to create something that would stand out, feel relevant and start meaningful conversations.

We’re proud of the results, and even more excited to see the creativity and hard work behind these campaigns recognized!

Making a Lasting First Impression

Reaching busy healthcare executives and employee benefits consultants isn’t easy. Both audiences receive countless emails, brochures and sales pitches, often with similar messages. We wanted to try something different.

Instead of focusing on how many people we could reach, we focused on how we could make each interaction more meaningful. That meant doing our homework, understanding our audiences and creating something that felt personal from the moment it arrived. 

Better Card in Your Pocket: Bringing Direct-to-Employer Plans to Life

For our health system audience, we wanted to help executives picture what a direct-to-employer health plan could look like for their own organizations. Our team started by researching and identifying decision-makers at health systems across the country. From there, we created and mailed 900 personalized kits, each featuring a custom health plan ID card designed specifically for the recipient’s health system.

Rather than simply telling executives about the benefits of direct-to-employer contracting, we gave them something tangible to help bring the opportunity to life.

Our goal was to show how working directly with employers can help health systems reduce reliance on traditional insurance carriers, keep more care within their own networks and create a more connected healthcare experience, all with BHPS as a trusted partner to help make it happen.

We followed up with a postcard campaign reaching more than 1,300 health system decision-makers to keep the conversation going.

The Memobottle Campaign: A Different Way to Show Flexibility

For employee benefits consultants, we took a slightly different approach. Consultants hear words like flexible, customizable and innovative from TPAs all the time. We wanted to do more than just say those things. We wanted to show them.

So we created a custom mailer featuring a sleek, reusable memobottle, complete with a personalized note for each recipient. The unique packaging was designed to grab attention, while the message highlighted something that sets BHPS apart–our ability to build solutions around the specific needs of our partners and their clients.

After about six months of planning and development, we sent the first 85 kits to consultants at large benefits firms nationwide, with more on the way.

The Results Speak for Themselves

While we’re thrilled about the awards, what we’re most proud of is the response these campaigns have generated.

Across both efforts, we’ve seen:

• 160+ new LinkedIn connections to help build relationships beyond the initial mailing
• Email open rates increasing to 60% as part of our follow-up outreach
• 20+ meetings and leads secured with prospective clients

The personal feedback has been just as encouraging. Health system executives told us the customized kits were what prompted them to take our calls, with several specifically mentioning the effort that went into creating an ID card for their organization. Benefits consultants also took notice, complimenting the unique packaging and thoughtful, personalized notes.

For us, that’s what made these campaigns successful. They didn’t just get attention. They opened the door to real conversations and new relationships.

More Than a Marketing Campaign

What we love most about these campaigns is how closely they reflect the way we work at BHPS. We know that no two health systems, employers or benefits consultants have exactly the same needs. That’s why we don’t believe in one-size-fits-all solutions. Whether we’re creating a personalized mailer or building a health plan, we take the time to understand who we’re working with and what matters most to them.

These campaigns gave us a fun, creative way to bring that philosophy to life.

A huge congratulations to our marketing team and everyone who helped make these campaigns happen! From the initial research and creative concepts to the countless details involved in getting each kit out the door, these awards are a reflection of the care and effort that went into every step.

We’re honored to receive recognition from the MarCom Awards and TITAN Health Awards, and we’re excited to keep finding new ways to connect with the people and organizations we serve.

Interested in exploring direct-to-employer contracting or finding a more flexible TPA partner? Connect with our team to learn how BHPS can help create a solution built around your needs.